Databases
Business Source Complete is an index to over 8500 business-related journals, country reports, industry reports and company profiles. Coverage includes marketing, management, accounting, finance and economics.
- search for journal articles on a subject eg. "how to build trust" or "earning trust" in the basic search screen. Many, but not all, articles are fulltext.
- search for Industry Profiles (via link on right side in blue box.) e.g Footwear
- search for Market Research Reports (via link on right side in blue box.) e.g. Foodservice, or Leisure. Try browsing under the Subject link to find your industry.
- search for Company Profiles (via the link on right side in blue box.) e.g Nike, Inc. You can open the whole report of just click on the section for SWOT, Top Competitors, etc.
IBISWorld is a collection of Industry Market Research Reports, analyzing more than 97% of the US economy. Over 700 reports that provide information and analysis of industries.
- on the opening screen scroll down and browse all the US Industry Report titles; or, use the search box (in the drop-down box change All Databases to Industry Market Research then type in your topic.) e.g. Shoe Stores. You can read the full 34 page report or jump to a particular section, such as:
 Industry at a Glance |
| Industry Performance |
| Industry Outlook |
| Industry Life Cycle |
| Products & Markets |
| Competitive Landscape |
| Major Companies |
| Operating Conditions |
| Key Statistics |
 |
 |
Reference USA is a business directory of U.S. companies that is searchable by company name, ticker symbol, type of business, geography or company size. This database is only available on campus.
- This databse is good for seeing what companies exist in local areas, and you can find similar companies by doing a Competitors Report or a Radius seach. e.g When the Shoe Fits.
Academic Lexis-Nexis is a complex database that contains company reports and fulltext articles from Trade Press magazines, Journals, Newspapers, etc. The Oregonian and Columbian are available in this database.
- on the opening search screen you can search for an individual company to see 10k filings, etc.
- click on the Power Search link (on left side of opening screen) to search for a topic, company, industry etc. in a group of publications, e.g Trade Industry News. You can limit your search to date, geography, etc.
This database is an index of regional and national newspapers; it includes The Columbian.
SRDS Media Solutions (this works best using IE as your web browser)
This database has information about advertising and rates in all types of media sources. It includes the Consumer Media Advertising Source, Newspaper Advertising Source, and TV and Cable Source, and Local Market Audience Analyst - the LMA is very detailed and divided into four sections where you can refine your data by state/county/ etc. and download/print reports. Each segment has a short informative video on how to use this resource.
Reference Books
Market Share Reporter
HF4510 .M35 WSU Vancouver Reference & WSU Vancouver. Two most recent editions in Reference. Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands.
Encyclopedia of Major Marketing Campaigns, vol. 2
HF 5837.E53 With profiles of 474 advertising campaigns that appeared between the late 1990s and 2005, this volume is a companion to the 1999 work of the same name. Campaigns were selected based on their conceptual value or innovation, company or brand importance, and effectiveness in selling the advertised product or service. Campaign profiles generally range from three to four pages and include "Overview," "Historical Context," "Target Market," "Competition," "Marketing Strategy," and "Outcome."
Portland Business Journal 2012 Book of Lists
- ask at the Ref. Desk.
Vancouver Business Journal Book of Lists, 2011
- ask at the Ref. Desk
Loading...
