These sites list many well-known companies that have changed their name.

• http://www.famousnamechanges.net/html/corporate.htm
• http://www.brighternaming.com/Famous_Name_Changes.html

Library databases:

Business Source Complete -use keywords such as business names, product names, branding, rebrand, rebranding, brand name change, company name change,  OR search for the name of a company you found on the website of famous name changes.

LexisNexis Academic -do a Power Search, use the same keywords, and for Source choose Industry News - also, when searching multiple words, separate each word by and, otherwise it will search as a phrase.

NewsBank Access World News -you can search for relevant articles in many US newspapers; use same search terms as before.

JSTOR  -good for some older articles- see the 1987 article titled: Does It Pay to Change Your Company's Name? A Stock Market Perspective.

http://www.annualreports.com

You can often find information about name/brand changes in a company’s Annual Report.

- State and County QuickFacts (from the U.S. Census Bureau): http://quickfacts.census.gov/qfd/index.html

- American Factfinder:  http://factfinder.census.gov/home/saff/main.html?_lang=en

- City of Vancouver website: http://www.cityofvancouver.us

- 2005 Population and Economic Handbook (for Clark County):  http://www.clark.wa.gov/recycle/documents/11.08%20Appendix%20H-2%20GIS%20Report.pdf

- Claritas/Prizm: http://www.claritas.com/MyBestSegments/Default.jsp?ID=20

http://www.collegeboard.com/student/csearch/index.html?affiliateId=rdr&bannerId=csearch

From this site you can search “state university” in the college name box to get a list of all US colleges that end with State University. You can then sort by size, etc. Look for ones like: Ohio State University: Lima Campus. They are the closest to a branch campus. Then you can click on the See Profile, Compare, & Find Similar links to get the facts on each of these.

NOTE: the List should include at least 20 State Universities; from this list choose 3 that have similarities to WSUVancouver.

http://admin.vancouver.wsu.edu/marketing-and-communications/fact-sheet

This Fact Sheet about WSU Vancouver will help you compare it to others.

Use the same databases as for question 1; try the terms: rebrand, rebranding, image.

Or the name of a brand you have already researched and fits this question.

These two sources will help with media in the U.S. They will be demonstrated in class.

SRDS Newspaper Advertising Source -- Standard Rate Data Service http://griffin.wsu.edu/search~S4?/Ysrds&searchscope=4&SORT=D/Ysrds&searchscope=4&SORT=D&
searchtype=Y&SUBKEY=srds/1%2C7%2C7%2CB/frameset&FF=Ysrds&searchscope=4&SORT=D&7%2C7%2C

Standard Rate and Data Service TV and Cable Source -- Standard Rate Data Service  http://griffin.wsu.edu/search~S4?/Ysrds&searchscope=4&SORT=D/Ysrds&searchscope=4&SORT=D&searchtype=Y
&SUBKEY=srds/1%2C7%2C7%2CB/frameset&FF=Ysrds&searchscope=4&SORT=D&2%2C2%2C

Google websites that list media by region, state, etc. Here are a few examples:

• http://newslink.org/watele.html 
• http://www.mondotimes.com/world/usa.html 
• http://www.abyznewslinks.com/unite.htm (BC-Broadcast, IN-Internet, NP-Newspaper)

See list of databases under question 1.

EXTRA INFO:

* In part 3 the list of State Univerities should be 20; then take 3 of these with similarities to WSUVancouver.

* In part 5, the brand image you are advertizing is WSUVancouver, not a product or company that thas changed names.

*  In part 6, the citations can be in either APA or MLA format.

* On the right of this page there is a link to the assignment, in case you misplace your original.